Finding the Happiest City in the UK took doing image processing on over 100million Instagram photos to count and size the smiles on people’s faces from all the cities in the UK.  From counting the pixels, we were able to come up with a Smile Score for each city.

Smiles on the faces of millions of people in millions of photos are the most direct measure we have of happiness.  A small grin doesn’t score as highly as a broad smile.  Smiling for the camera is a cultural habit that tends to be the same around a country, so the relative happiness of a city rises above any posed smiles.

So the question we have to ask is, why do people in one city smile that much more than people in another? What is going on in Belfast?

The Happiest Cities in the UK


1 BELFAST 34.29
2 BOURNEMOUTH 32.88
3 DERBY 32.60
4 EXETER 32.34
5 LINCOLN 31.95
6 ABERDEEN 31.14
7 GLASGOW 31.02
8 COLCHESTER 30.68
9 NEWCASTLE UPON TYNE 30.43
10 OXFORD 29.96
11 COVENTRY 29.89
12 CARDIFF 29.79
13 WOLVERHAMPTON 29.65
14 MILTON KEYNES 28.97
15 CANTERBURY 28.97
16 LEEDS 28.62
17 LIVERPOOL 27.39
18 CAMBRIDGE 27.30
19 MANCHESTER 27.20
20 PLYMOUTH 27.18
21 BIRMINGHAM 26.95
22 LEICESTER 26.29
23 PORTSMOUTH 26.20
24 WINDSOR 26.14
25 READING 25.94
26 SOUTHAMPTON 25.86
27 NEWPORT 25.09
28 NOTTINGHAM 24.91
29 BRISTOL 24.21
30 NORWICH 24.07
31 BLACKPOOL 23.96
32 YORK 23.44
33 BRIGHTON 23.44
34 SHEFFIELD 23.38
35 NEWQUAY 22.96
36 EDINBURGH 22.31
37 LUTON 22.22
38 LONDON 20.48
39 BATH 18.32
40 SALFORD 17.90



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  1. aaronindenver reblogged this from jetpacapp and added:
    Newcastle in the top 10 :-)
  2. jetpacapp posted this
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